Connecting Patient With The Latest Potential Treatments
A paradigm shift in clinical trial patient recruitment, clinical trial recruitment strategies using internet and mobile technology is a game changer that deeply affects pharmaceutical cost centers and clinical trial recruiting in the most positive of ways. If clinical trial recruitment using the internet truly is a recent paradigm shift, then it has not yet been accepted as the de facto clinical trial enrollment method. As one of the leading clinical trial recruitment companies, we are exploring the bleeding edge techniques that reach the e-patient based on his specific disease state(s), demographics and geography. Explore Discover Clinical Trials, join us for a webinar and you will be speaking the new language of clinical trial recruitment in no time.
Beside affecting subject recruitment for clinical trials, technology has changed the way in which everyone communicates—from staying up to date with friends and family on a mobile smartphone to finding employment via social networking. Nothing about recruiting patients for clinical trials nor connecting with like-minded individuals is the same as it was just twenty years ago. The same goes for clinical trial recruitment.
Companies engaged in clinical trial recruitment can search through data provided by doctors, clinics, and hospitals. This task is very painstaking and will take sometimes up to months in order to find the best candidates. The cost for hiring the individuals to research each file and then compile the data can reach thousands of dollars. Unfortunately, after searching through potentially thousands of patient data files, a handful or less patients may end up enroling in the clinical trial.
One other option for clinical trial recruitment is to place ads in newspapers locally and across the country, depending on the number of clinical trial sites involved. It is sad to say, but the newspaper is no longer effective for reaching the multitudes. Most individuals now read newspapers online, are often times blind to banner ads, and only click to read the topics of interest. This means that those with the potential to be interested in your clinical trial recruitment will not likely see your ad and will in turn miss out on the opportunity to participate.
The last option is television advertising. Once again, the television is not as popular as it once was. Today, you can easily watch any show you have missed right on your computer! Ratings for big programming events on the television are not as high as they once were because the number of viewing devices is increasing. Television advertising for clinical trial recruitment is complex and cost phroibitive.
The answer to the on-going problem of clinical trial recrutment is to turn to where the e-patient is: the internet. Today, most people use the internet to find answers to their health-related questions. Even before visiting the doctor, they can look up their symptoms online so they have an idea of what the doctor may say. When performing subject recruitment for clinical trials, one must be aware of these tendencies.
By utilizing enhanced enrollment for clinical trial recruitment, patients find investigators and investigators find patients. Instead of wasting time and moeny, partners with Discover Clinical Trials have been discovering our offering of today's most advanced and effective forms of clinical trial recruitment. Allow us to introduce you to your next clinical trial subject. They're in your neighborhood, they're eligible for your study, and they're looking for you. Meet the e-Patient.